Katy Wort
CONTEXT & RESEARCH
Review
Articles, Documentaries & Websites
Ideas
Surveys & Target market research
25/02/21
This is an survey I did on my instagram survey that I originally conducted for my Encounters projects, before deciding that it would be more relevant for my FMP. I was interested to see how different people depicted each of the three Lockdowns, using this to inspire my brand designs.
22/04/21
At this stage I want to look further into procrastination and how differently people respond to it.
Books & Magazines
All Messed Up, Anna Gerber
01/04/21
I would have loved to have whittled down the pages I scanned in however, I can now say this is one of my favourite reference books. It has taught me that despite the precision associated with conventional graphic design, some of the most interesting work routes from mistakes, accidents and unintentional outcomes. Having experimented with the letterpress last week, I have produced lots of work with errors from lack of experience. I now want to see what I can do with pieces I though were ready for the recycling bin.
The Language of Graphics, Edward Booth-Clibborn & Daniele Baroni
05/04/21
I was initially attracted to his book because of its age: it was initially published in 1980 so focuses on graphic design trends relevant to that period and the years before. It reminded me of the diversity of graphics, covering everything from propaganda posters to fashion to interior design. There is a section dedicated to 'The Graphic Object', work that combats the stereotype of graphic design only existing in a 2D format. I want to look at different ways I can present the concept of a conventual magazine in a 3D construction.
A Logo for London, David Lawrence
17/04/21
Before looking through this book, I'd hit a bit of a brick wall with how I wanted my FMP to progress. In my one to one with David, we discussed the idea of a journey. I'm still slightly unclear about my overriding context, whether I address the past year and the pandemic or procrastination, however I now know I want to experiment with treating each as having a start point and a destination. I'm interested in looking further into the Transport for London branding, everything from tube maps to the signage you see at every train station.
Lettering Art in Modern Use, Raymond A. Ballinger
19/04/21
Originally published in 1952, I love this book for its traditional approach to lettering and graphic design. Thinking about how I may now be looking into logos and signage, I think this will be a great reference book for me to look back to when I'm mooing decisions about typeface, lettering and whether I produce my outcomes digitally or through a printing technique.
Wayfinding, Craig M. Berger
23/04/21
This book is all about the graphic design systems we have in place to help us to find locations. My work experience with Springpod encouraged me to look at roadsigns and how shapes, colours and lines work in conjunction to communicate. 'Wayfinding' has encouraged me to look at navigational graphics both internationally and also to look back in time at how it has been developed. As well as looking at Transport for London, I now want to look at the New York tube maps and compare how they are constructed.
Lines, Sammy Esseghir
28/04/21
My group interview with CSM today gave me the opportunity to have a look at the work of other applicants. I came across Samy Esseghir who produced album art for his musical collective, Nouteka. He talkeed in depth about what the different trainlines mean to him and how each one represents a different culture and area of London. The tube map is a visual for everything that builds up to constitute London. Due to the nature of his work, samy stumbled across issues such as copyright laws against using any TFL branding elements, hence settling on the abstract illustration inspired by the work of Saul Bass.
What really appealed to me about Samy's work was not only the correlation to my interest in TFL, but also his in depth analysis of what each line represents and most importantly who each line represents. On my trip to London on 02/05/21 I want to find out more about the identity of each tube/train station: the people who use each platform, the appearnce of the station, the use of branding throughout, the reputation each one witholds.
'Let's Do London' Campaign
12/05/21
Let's Do London - TMW Unlimited
The 'Let's Do London' campaign was originally launched due to help combat the perceptions of the big city being an expensive, busy and dangerous place to visit. It has further evolved and Sadiq Khan has now announced the importance of his support as the Mayor of London. The pandemic has been detrimental to the tourist industry.
I'm interested at looking further into this campaign to back my outcome for my FMP. The idea is to promote fun and exciting things to do in London, from going shopping on Oxford street to watching a stage show in the West End. All of these suggested 'things to do' link directly to my context of procrastination and the realities of coming out of a lockdown.
Instagram Accounts
25/04/21
A range of Instagram accounts I've been using to inspire my creative practice...